THE HOTELISATION OF HOME TRANSFORMS APARTMENT DESIGN


  • With hotels offering modern conveniences such as concierge services, chauffeur transfers, in-house gyms and spas, dry cleaning and room service, it’s understandable that with so many overnight trips, these conveniences are becoming routine expectations for living.

    As such, property purchasers are looking more and more to living options that complement the benefits of coming home to a luxury apartment with all the services of a five-star hotel. The added security of a lock and leave lifestyle also allows residents to travel without worrying about their home whilst interstate and abroad.

    Mirvac has seen the trend and is designing new styles of apartments for the shift towards the “hotelisation” of the home.

    Mirvac’s General Manager of Residential, Victoria, Elysa Anderson, said apartments now needed to be five-star experiences with everything a resident needs at their fingertips.

    “With over 40 years of experience, Mirvac has observed the changing needs of buyers and we understand the desire for a home life that offers the convenience of hotel living as part of everyday life,” she said.

    "Resident amenity is often one of the first things people ask about when purchasing an apartment.

    “In this world where everyone is time poor, they want convenience, and we are able to offer that without them having to leave the building.”

    The Eastbourne, Mirvac’s premier East Melbourne apartment development overlooking the Fitzroy Gardens, has set new standards in bringing the perks of hotel-style living into the home.

    A concierge arrival, porte cochere and double-height lobby offer the first impression of the lifestyle on offer. A residents’ lounge offers a cosy gathering space to invite friends or neighbours to relax by the fire. Entertaining spaces also include a terrace and dining room complete with kitchen for special gatherings.

    A cinema and business centre are further examples of hotel conveniences available at home in hotel-like apartments at The Eastbourne. Understanding the shift in flexible work hours and people working from home, the ability to hold a meeting or set up a hot desk enables the flexibility of a home office without the need for a spare room on the floorplan.

    Travellers accustomed to a gym in their building are also looking to purchase apartments with access to gym facilities. While the Grand Pavilion Penthouse at the Eastbourne comes with a rooftop pool, residents of prestige apartments have access to spa-like wellness space offering a 20-metre lap pool, gym, yoga and weight zones.

    Mirvac’s 43-level Voyager tower at Wharf’s Entrance, standing tall at the gateway to Melbourne from the Bolte Bridge, also takes its design from the needs of travellers, in more than just its name.

    Overlooking the city skyline, Voyager offers ‘The Société’ – a rooftop residential zone the first of its kind in Melbourne. The open-air space offers private dining, a bar, lounge, sunken fire pit, theatre and karaoke room. Residents at Voyager also have membership to the Wharf Club, a hotel-like fitness centre that includes pool, gym and steam room.

    Like The Eastbourne, Voyager also offers the concierge experience for residents who enjoy the entertaining and recreation facilities that a large home would afford, with the ‘lock and leave’ convenience and security of an apartment.

    “The ability to lock up and leave their apartments for a few days and still come back and enjoy a tranquil, green, landscaped lounge area is something apartment buyers appreciate, and they’re looking for a work-out space in the building and entertaining areas they can book,” continued Ms Anderson.

    “Living in a hotel is a luxury lifestyle and we are designing apartment residences that offer that experience daily,” said Ms Anderson. 

    Display suites are now open for The Eastbourne and Voyager. For more information please visit www.theeastbourne.mirvac.com or www.voyager.mirvac.com

     


Register your interest

 
 
 
Submitting...

* Required field

Privacy collection statement

The Mirvac Group (Mirvac Limited and its controlled entities) collects and uses personal information about you to provide you with information you request from Mirvac. Mirvac also uses your personal information for related purposes including to request your feedback on the products and services provided by Mirvac. If you do not provide all the personal information Mirvac requests from you, Mirvac may be unable to provide these products or services to you.

Mirvac may disclose personal information about you to third party agents and service providers to assist Mirvac in the operation of its business to provide the products and services you request. Your personal information may also be disclosed to overseas recipients who use the personal information to assist Mirvac in the operation of its business.

The Mirvac Group Privacy Policy (available on www.mirvac.com) contains information about how you may request access to and correction of personal information Mirvac holds about you, or to make a complaint about an alleged breach of the Australian Privacy Principles.

Promotion of other products and services

By submitting this form, you agree to Mirvac using your personal information to promote its products and services. If you no longer wish to receive promotional information from Mirvac, you may advise Mirvac of your wish. The Mirvac Group Privacy Policy contains information about how you may send your request to Mirvac.